Wix / Hour of Code
Hour of code is a global enterprise by WIX that invites kids to experience one hour of writing code in an experiential and enjoyable way.
For the Hour of Code 2021, I was tasked with creating illustrations that would connect children to writing code through various cross-disciplinary realms, including music, biology, languages, geography, and art. The challenge was to represent diverse origins, genders, and physiologies in a fresh, contemporary vector style while conveying warmth, flow, lightness, cuteness, and boldness. The resulting illustrations were integrated into the project's website, explainer video, social media, and WhatsApp stickers, enhancing the overall user experience and helping to engage children's curiosity and interest in coding.
Hour of Code
Design frame prosess
Following extensive research, we opted for abstract characters without facial features or specific identities. Our intention was to ensure that all sectors of Israeli society could connect with them.
The main character
The national bird of Israel, the Hoopoe, ties the project together and is subtly incorporated throughout. It is designed to be cute, approachable, and kind, while also radiating seriousness and confidence.
To add personality throughout the site and highlight featured areas on the home pages, I created a variety of minimal spot illustrations.
A complete set of custom icons were created for the project, which blend contours and elements with solid color spots in a limited color palette to maintain design coherence.
Deloitte digital + Israel National Digital Agency + signature-it